Historic Charm and Intimate Performances in the West End

The Apollo Theatre on Shaftesbury Avenue is one of the West End’s most beloved mid-size venues. Opened in 1901 and designed by Lewin Sharp, it is characterised by its classic architecture, curved balconies, and intimate auditorium. Over the years, it has hosted a wide range of plays, comedies, and musicals, often featuring world-class talent.

A Venue with Legacy

Originally built to house musical comedies, the Apollo Theatre quickly became a staple for serious drama and innovative productions. Its rich programming history includes everything from early George Bernard Shaw adaptations to contemporary new writing. The theatre is currently operated by Nimax Theatres and remains a favourite for directors and actors seeking a more personal stage experience.

Memorable Productions

The Apollo has hosted high-profile works such as Jez Butterworth’s Jerusalem starring Mark Rylance, the long-running musical Everybody’s Talking About Jamie, and revivals of classics like The Glass Menagerie. The theatre’s size — seating around 775 — allows for productions that feel powerful and up-close without sacrificing design or stage space.

Design and Comfort

Inside, the venue boasts three tiers of seating, richly detailed plasterwork, and an ornate ceiling dome. While traditional in layout, modern refurbishments have improved air circulation, sightlines, and bar service. It also features digital ticketing and limited accessible seating.

Central Location

Situated just a short walk from Piccadilly Circus, Soho, and Leicester Square, the Apollo is ideal for pairing theatre with an evening out in central London. Dozens of restaurants and pubs are steps away.

Today’s Apollo Theatre

Continually evolving, the Apollo Theatre strikes the perfect balance between history and contemporary performance. It remains a space where new voices and time-honoured classics share the spotlight.